Neoway
Technology creates opportunity. Governance helps it endure.
Neoway developed a data and analytics business serving enterprise clients. The experience behind AVIV includes an advisory role documented during its growth. After a later leadership transition and governance changes, B3 acquired the company in 2021.
Data became strategic infrastructure.
Data analytics was becoming central to decisions in sales, risk and compliance. Neoway built a business around turning that information into practical enterprise tools.
Endeavor’s founder story describes Martín Escobari and Laércio Cosentino mentoring Neoway on its commercial plan. A separate 2015 report identified an advisor now associated with AVIV. Later reporting describes leadership transition and governance changes; B3 completed its acquisition in December 2021.
- 2012
Endeavor mentorship
Endeavor’s account says Jaime de Paula selected Martín Escobari and Laércio Cosentino as mentors to help refine Neoway’s commercial plan. This was a distinct role from the later documented advisor.
- 2015
Advisory role documented
A public report identified an advisor who is part of the experience behind AVIV.
- 2020
Leadership and governance context
Later reporting described a management transition, internal review and new governance mechanisms at Neoway.
- 2021
Corporate acquisition milestone
B3 announced an R$1.8 billion acquisition in October and confirmed completion in December.
The case illustrates how technology businesses must build institutional strength as they mature.
The record
behind the story.
The mentorship and advisory roles are documented separately; no direct collaboration between those individuals is established. The acquisition is a corporate milestone, not an AVIV exit or a financial return attributable to AVIV. The evidence does not establish that the 2015 advisor held a continuous role through 2021.