Grão Direto
Backing the digital transformation of agricultural trade.
Early backing from OpenVC’s founders supported a digital marketplace connecting agricultural producers and buyers. Later rounds brought in a wider group of strategic and institutional investors.
A market ready for better connections.
Agricultural trade had room for a more connected market: better information, faster negotiation and digital tools for producers and buyers.
The first funding round in 2018 joined venture investors with the founders of OpenVC. As Grão Direto developed its platform, later rounds brought agribusiness companies and institutional investors into its investor base.
Early backing. An expanding ecosystem.
- 2018
Early backing
A seed round of more than R$2.3 million brought together Monsanto Growth Ventures, Canary and OpenVC’s founders.
- 2021
Broader investor participation
A R$13.5 million round led by Lanx Capital included strategic and individual investors. The announcement names a future AVIV leader among the individual investors.
- 2022
Strategic industry participation
AMAGGI reported joining ADM, Cargill and Louis Dreyfus Company in a round adding more than R$40 million to Grão Direto.
- 2025
Institutional expansion
Grão Direto announced a R$90 million funding round led by Kaszek, with Bradesco’s venture arm, CME Ventures, SLC Ventures and Endeavor Scale-Up Ventures.
A case in recognizing how technology can reshape the way an established industry operates.
The record
behind the story.
Later investors in Grão Direto are not presented as AVIV partners. These milestones do not establish continued ownership by the early investors or a financial return to AVIV.